All companies and individuals that sell and market a service or a product of any kind need a press release to announce to the world what this product or service is and why their particular product or service is so attractive. Well-written press releases are not just short synopses of what a company markets but rather targets a specific product or service and announces something important about a product or service such as a product launch or similar. Additionally, press releases must be written in a very specific format that includes things like a proper heading, date line, boilerplate, and media contact information among a few other components. Press releases are distributed through numerous websites such as PR Newswire and Business Wire among others and are also an integral part of a company’s or individual’s product or service marketing plan. Some examples of a well-written press release can be found here. So, if you don’t have a press release then get one immediately.