Web content is the text and information that populates your website. It is critical for a website’s success in terms of attracting web traffic to your website and subsequently keeping it on your website or coming back. Web content is different from typical writing in that it must be easily scanned by the human eye, contain the use of headers in bold which aid in reading as well as search engine indexing, and finally it should also be relevant, interesting and contain a call to action. There are numerous companies that produce web content but make sure that the quality of the writing is the focus rather than the typical focus on SEO, Web Design and just keywords. These are important but most web content producers leave out the interesting and relevant parts in an effort to elevate organic search engine results.