White papers are important business, political, educational and technical documents. They typically examine and explain a specific point, event or development in a given field. For example, a company such as Oracle would produce white papers on new data storage and encryption techniques because these are areas that it specializes in. Likewise, companies like Play it Again Sports might produce a white paper on the benefits of exercise and fitness in the aging process. In any event, white papers indicate that a company or staff within the company is an expert within the field. This document is then distributed to clients as a complimentary sales and service products or used in a company’s online marketing strategies. White papers can be uploaded for free distribution to potential customers on numerous online databases. Additionally, they can be added to social networking accounts for viewing by contacts within the firm’s network and, in all instances, these white papers are then indexed by search engines and begin to show up in organic search results as potential clients search keywords in the White Paper.